The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology. Generative AI is a set of artificial intelligence algorithms that may be used to generate text, graphics, and other types of material quickly. Coca-Cola CEO James Quincey stated that the company has potential to boost marketing as well as business operations and skills. Several AI-powered projects have been piloted by the corporation around the world to generate more tailored consumer and retail experiences. AI will continue to optimise marketing operations procedures in order to create more nimble, data-driven solutions to upcoming issues.
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