Alo Yoga has collaborated with The Sandbox, a decentralised virtual environment, to launch a line of digital Alo wearables. The collection is Alo’s first foray into The Sandbox, and it will allow the brand to communicate with its community via decentralised platforms, genuine digital ownership, and unique member perks. The firm previously introduced Aspen Collection NFTs, which included benefits including customised shopping and access to the Alo Health Club and the soon-to-be-released Alo Homes. Gucci, Warner Music Group, Adidas, Atari, Steve Aoki, Deadmau5, and Snoop Dogg have previously collaborated with The Sandbox. Alo Yoga has also dabbled in the cryptocurrency market, introducing its own digital environment. The digital wearables line respects digital identification while meeting the audience where they are.
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