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At a time when consumers are wary of the continuously rising inflation, Delhaize Belgium has a piece of good news. The European retailer is cutting prices of some 500 essential products, and the markdown ranges from 5% to 30%. Delhaize announced to cut prices of products from its private-label range as a measure to tackle inflation and give relief to shoppers. The retailer also offers its SuperPlus programme, a plan that provides discounts on products with a Nutri-Score of A and B. Nutri-Score is a nutritional label which converts the nutritional value of food and beverages into a simple overall score to promote customer education. Delhaize is taking these steps in the wake of the ongoing Ukraine war, rising inflation and energy crisis all over the globe.

Full story: ESMMAGAZINE

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