Consumer goods companies are intensifying efforts to enhance sustainability, especially focusing on eco-friendly packaging solutions. Gartner predicts that within the next three years, 20% of organisations will prioritise reducing their packaging’s carbon footprint. This initiative involves utilising fewer materials and optimising production, transportation, and processing of packaging. Several consumer packaged goods (CPG) companies are actively exploring sustainable alternatives for their popular products. Notable examples include Pernod Ricard’s Absolut Vodka introducing single-mould paper-based bottles, Puracy’s Clean Can System eliminating single-use plastics, Nestle piloting paper-wrapped KitKat chocolate bars, Kraft Heinz testing paper-based ketchup bottles, and Kellogg partnering with Albertsons for in-store recycling initiatives. These sustainable packaging strategies align with companies’ goals of reducing plastic usage and promoting eco-conscious practices.
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