Inspire Brands, the parent company of Dunkin’ and Buffalo Wild Wings, has acquired Vromo, a delivery management software firm, for an undisclosed sum. This marks Inspire Brands’ first acquisition since its monumental purchase of Dunkin’ Brands for $11.3 billion in December 2020. Vromo, formerly known as WeBring, offers online food delivery software aimed at enhancing delivery channels’ profitability. Its solutions encompass order management, dispatch, tracking, and analytics. This acquisition aligns with a broader trend in the foodservice industry, where restaurant companies are integrating technology vendors into their operations to gain a competitive edge. For Inspire Brands, incorporating Vromo’s capabilities could enhance delivery logistics across its restaurant concepts, showcasing a strategic move to bolster its technological infrastructure.
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