Where Industry Meet Trends

ai robot image

Coca-Cola, a global beverage giant, serves approximately 2.2 billion drink servings daily across 200+ brands. Despite its massive scale, the company is committed to sustainability, aiming for net zero emissions by 2050 and implementing various environmental initiatives. Bea Perez, the company’s executive vice president for sustainability, discusses Coca-Cola’s journey towards sustainability, including its circular economy efforts and integration of sustainability targets into executive compensation. She emphasises the importance of transparency and prioritising societal and business needs. Challenges include balancing short-term and long-term goals and navigating evolving sustainability landscapes. Coca-Cola’s strategy involves infrastructure investments, advocacy for extended producer responsibility, and embedding sustainability into business operations. The company’s goals include 100% recyclable packaging globally by 2025 and net zero emissions by 2050, showcasing its commitment to environmental stewardship amidst business growth.

Read more from WSJ

Leave a Reply

Your email address will not be published. Required fields are marked *

en_USEnglish