Mondelēz International is leveraging technology, particularly artificial intelligence (AI), to enhance various aspects of its business operations. This includes optimising promotions, pricing, sales productivity, and in-store execution. The company’s digital strategy focuses on three key streams: consumer engagement, customer engagement, and end-to-end executional excellence. AI plays a crucial role in revolutionising revenue growth management (RGM) practices by providing insights for sales execution and excellence. Moreover, AI is integrated into marketing efforts, with genAI facilitating the creation of personalised creative content to enhance marketing ROI. Mondelēz’s holistic approach to RGM emphasises smart pricing and optimised assortment, aiming to create value and proactive engagement with customers. The company’s investments in technology-powered pilots globally show its commitment to innovation and growth.
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