Industry executives highlighted how digital health innovation may best enable patients to traverse the treatment journey with ease at the ViVE 2023 Healthcare Conference in Nashville. Alex Maiersperger, global principal at SAS and panel moderator, termed it “app-a-geddon,” with a “patient portal or app for everything.” According to Karen Hanlon, executive vice president and chief operating officer of Highmark Health, the sector should focus on integrating across applications rather than the number of accessible options. Melynda Barnes, chief medical officer of Ro, a direct-to-consumer virtual care provider, added that collaboration among healthcare players might help patients. AI has the potential to improve the patient experience, but the industry must discover methods to augment human influence and empower both the patient and the physician. Finally, digital health innovation must prioritise patients.
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