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JLO Beauty, a skincare brand launched by Jennifer Lopez, is extending its direct-to-consumer e-digital offerings through an exclusive brick-and-mortar partnership with Sephora. Recently, the brand partnered with HydraFacial, a facial service provider. Hydrafacial has teamed up with numerous beauty brands, including Murad and Alastin skin care. JLo Beauty has become its first beauty brand partner owned by a celebrity. Hydrafacial’s business sells around $25,000 machines to beauty businesses, dermatologists and medspas. Andrew Stanleick, CEO of The Beauty Health Co., the parent company of Hydrafacial, refused to share further details about the partnership deal.

Full story: Glossy 

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