Fareway Stores Inc., a growing Midwest grocer, has now joined the GrocerKey Retail Media Network, a white-label tech firm. Through this partnership, GK Media Network would help growing retailers like Fareway generate incremental revenue, and let brands and sponsors engage target customers through media. The tech firm offers GrocerKey-managed services to meet business objectives and aid partners in better decision-making during advertisement campaigns. GK also equips its partners with data-driven automated product recommendations and cross-channel media for greater customer engagements.
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