The CEO of the Dutch-based grocer Ahold Delhaize, Frans Muller, is committed to sharing inspiring programs for healthier consumer choices. Ahold Delhaize offers both convenient and affordable food options. Programs like Guiding Stars and Nutri-Score, a Nutrition labelling program, were launched to inspire consumers to choose food packed with nutrients. Super Plus reward program was introduced to make food items affordable. The grocer has partnered with health experts to guide consumers about the right food choices. Muller added that making a hard commitment to offering healthier choices pays back and is great to grow the business.
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