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Givenchy, a luxury perfume and cosmetic brand, unveils its flagship store on JD.com. JD is the largest online marketplace in China. The online retailer offers many high-end brands to Chinese consumers. Givenchy will offer its hot seller lipsticks, loose powder and L’Interdit Eau De Parfum through JD. The partner firms will apply JD’s premium Luxury Express service for a more personalized shopping experience for premium customers. The digital retailer suggests products through embedded AR technology and allows consumers to try on makeup looks online.

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