Consumers have started buying more ready-to-eat meals. Restaurants’ sales also surged up post-pandemic. Grocers can avail this opportunity to boost sales of products from their deli and ready-to-eat meals section. 39% of the consumers pick grocers as their ultimate spot for a restaurant meal and home-prepared meals, as revealed in a report from the Food Industry Association (FMI). Nonetheless, retail food service faces cut-throat competition from restaurants. A report from Power of Foodservice at Retail suggested few strategies for grocers to implement: Improving food accessibility, Adding more meal options to the menu and Making technological advancements.
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