Target has launched its Target Zero sustainable program to offer eco-friendly products made of recyclable material. Under the program, Target has started rolling out products from the beauty, personal care and household essentials, having a label icon, both in-store and online. Brands like Burt’s Bees, Pacifica beauty products and Everspring, Target’s cleaning and household brand, will have the sustainable product label. Customers will find more of such products with the Target Zero label in the future. The retailer will launch exclusive zero-waste solutions, such as the Target packaging innovation program, to offer reusable product packaging.
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