Sailthru, a personalised marketing automation tech platform for retailers and publishers, reported that Thrive Market is the top-performing brand in the 2022 “Retail Personalization Index”. The e-grocer, which focuses on consumer health, gained the top spot due to its user-friendly mobile app and email experience. The digital grocer’s app follows a data-driven personalisation strategy to improve the customer experience. The Thrive Market app is highly intuitive when it comes to suggesting products to consumers based on their past preferences. The grocer opened a climate-friendly grocery outlet and launched a plastic-recycling programme for members in 2021. The grocer shared the first rank with the Paris-based beauty retailer Sephora.
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