When it comes to competition, Target and Amazon are neck-and-neck. Target’s revenue increased by 35% before the pandemic to over $105 billion. As per its 2021 full-year earnings report, Target fulfilled above 95% of all of its digital and physical orders from its stores. The brand transformed its stores into fulfilment centres, and that is its savvy business strategy. Target mostly focuses on physical retail and continuously expands its brick-and-mortar presence. Target has 400,000 employees working in one of the retailer’s 1,931 stores, dealing with customers daily, whereas Amazon’s workers are in its fulfilment centres or driving delivery vans. Amazon’s entire business lies in its online third-party marketplace, while Target sells through its web of stores. If we compare the rate of online sales growth over the past two years, Target is way ahead of Amazon.
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