The Fresh Market, a famous grocery chain, is now testing the waters and diving into the shoppable videos. The grocer is targeting newsletter subscribers first by adding shoppable videos to its newsletters. The main reason behind reaching subscribers is to drive more engagement, generate shopping list creation and incite the group of already-loyal shoppers to repeat purchasing. The grocery chain has witnessed a 97% higher conversion rate for its videos on TheFreshMarket.com versus site-wide average sales since rolling it out with the help of Firework.
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