Customers have swiftly evolving needs and expect the online grocery experience to be totally seamless. To meet the growing demands, Kroger has partnered with the OneView Commerce platform to offer a unified shopping experience to customers and associates. Sriram Samu, Kroger’s customer technology VP, detailed that the OneView installation would allow Kroger to deliver more online orders through guided processes and simplified training to reduce wait times for customers. OneView Commerce allows “digital reach into stores, boosts inventory accuracy, reduces substitutions and provides actionable insight into active baskets with every product scan”.
Full story: ProgressiveGrocer
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