Inflation is constantly on the rise globally and has attracted consumers to private brands found in the grocery aisles. Carman Allison, a consumer behaviour expert for NielsenIQ, revealed that grocers need to focus more on margin-boosting private label brands even after inflation starts coming down. A McKinsey report shared that consumers don’t see private-label brands as quality or innovative products but rather inexpensive grocery alternatives. To increase the sales of private-label products, grocers can focus on four key areas, including quality, e-commerce, innovation and meeting consumer expectations. McKinsey further shed light on improving the private label strategy to retain loyal customers.
Full story: GroceryDive
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