Raley’s Supermarket, a California-based grocer, has come up with an “online flywheel”, which comprises various fulfilment centres. Zachary Wilson, head of Raley’s e-commerce, revealed that it is hard for companies to earn profits while delivering products digitally to customers shopping online. The grocer is improving and working on its last-mile delivery optimisation as it found out that speedy order delivery is not that profitable. The retailer also rolled out spacious warehouses based on SKU count and shrunk the store footprint to make it less crowded for customers.
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