H-E-B, a Texas-based retail company, has inaugurated a health and wellness programme that will deliver nutrition counselling and pharmaceutical services. Currently, the firm is offering primary care, dietary services, physiotherapy, and meal planning. However, they plan to expand their services in the future. The H-E-B Wellness programme is being operated in seven states, but the firm claims to stretch their network across the states as they grow. H-E-B will offer nutritious food with labels such as H-E-B Organics, and H-E-B Natural Lines, to make it easier for customers in making healthy choices.
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