WeStock, a first-party data startup, has raised $2.2 million in a series seed funding round. This investment round was led by Laconia, an investment company. WeStock enables consumer and retail brands to capture first-party data seamlessly from consumers. This consumer data helps companies grow their retail business and doubles revenue for them. As per the company report, brick-and-mortar sales are still responsible for well above 80% of US retail spending. WeStock offers a distinctive platform to help companies leverage offline and online data with sustainable efforts, as shared by Geri Kirilova, the Managing Partner at Laconia.
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