For the fiscal year that ends on January 29, 2022, Claire’s announced an initial revenue of $1.4 billion. The top rated malls, A- and B-grade malls, house more than 75% of Claire’s locations. With the addition of 2,500 new stores offering Claire’s goods in September, Walmart and Claire’s cooperation has grown.
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Claire’s has only recently begun offering same-day buy online, pick up in store services in the United States and Canada. Cdrop, its first bundled subscription service, was also introduced. Claire’s has extended to Roblox and introduced “ShimmerVille,” a virtual environment. With every purchase, you get a complimentary ear piercing. For the purpose of attracting Gen Z and Gen Alpha customers, Claire’s has partnered with the social game “ShimmerVille.”
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