Lotte's South Korean convenience store to debut a virtual store in the Metaverse

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A design for a metaverse store is about to be unveiled by Korea Seven, a franchisee of the South Korean convenience retail behemoth. In the coming days, the business will reveal its virtual store, developed in conjunction with parent firm Lotte’s Caliverse, at CES 2023.

Convenience stores in the US are also using the metaverse to provide virtual brand experiences. According to PYMNTS research, 54% of American consumers have used or are very interested in using the metaverse that can help the retail industry to boom in the metaverse.

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