The limited-edition cookie “The Most Oreo Oreo” from Mondelez International is being released, and the company is celebrating with a metaverse activity and a partnership with famous chef Martha Stewart.
Related post: Augmented reality and its infusion in the retail industry
With the release of its newest limited-edition cookie, “The Most Oreo Oreo,” Oreo is fully committing to the metaverse. By going to a special webpage, scanning a QR code, or donning a VR headset, customers may access the Oreoverse. Gen Z is clearly the target of the initiative. A virtual reality tour of the Oreoverse will be hosted by Kristen Stewart and Ryan McCallister as part of an Oreo experience on Facebook, Instagram, and Twitter.
Read more from Marketingdive.com
English