The Save Mart Companies has partnered with tech company Swiftly to launch a retail media network, the grocer announced. The partnership includes the introduction of fully integrated websites for Save Mart, Lucky, and FoodMaxx, aiming to boost digital engagement and strengthen relationships with consumer packaged goods (CPG) manufacturers. The collaboration will create advertising opportunities for supplier partners and enhance personalised marketing efforts, building upon Save Mart’s existing mobile apps. According to Swiftly, more than 80% of consumers use digital coupons, rewards apps, or loyalty programmes, and 85% prefer a combination of digital and physical channels while shopping. The addition of website tools will provide a more connected and consistent digital experience, enabling increased reach, engagement, and loyalty for The Save Mart Companies’ customers.
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