Albertsons Co.’s retail media arm, the Albertsons Media Collective, has introduced a preliminary framework aimed at standardising specifications, methodologies, terminology, and disclosures across retail media networks. The framework, detailed in a white paper, focuses on product characteristics, performance measurement, third-party verification, and capabilities. The goal is to establish industrywide standards by refining the framework through collaboration with an advisory group and aligning it with key initiatives of the Interactive Advertising Bureau (IAB). The lack of standardisation in retail media has created a complex and inefficient ecosystem. With projected growth in retail media networks, the need for a unified approach to standardisation is crucial. The framework aims to revolutionise how advertisers, agencies, and retail media networks collaborate, ensuring clarity, safety, and transparency while enhancing the consumer shopping experience.
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