Save Mart is joining forces with SymphonyAI Retail CPG to enhance its product assortments and personalised promotions. By utilising SymphonyAI Retail CPG’s AI-powered tools, the California-based grocery chain aims to gain real-time insights for targeted marketing and swift decision-making. The partnership includes leveraging CINDE AI technologies to enhance insights, personalisation, promotions, shelf planning, and assortment intelligence and optimization. Save Mart plans to tailor assortments based on specific store demographics and purchasing patterns. Predictive and generative AI will assist shoppers in finding items that meet their needs and strengthen relationships with consumer packaged goods (CPG) partners. The collaboration reflects Save Mart’s commitment to integrating advanced technologies in grocery retail.
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