Retail technology provider Shipt has rebranded its retail media network as “Shipt Media,” offering new assets, features, and enhanced analytics. This service enables brands to engage with Shipt members throughout the entire digital shopping journey, from offsite campaigns to personalised search results, special offers, and promotions. Shipt Media, which has been in operation since 2018, has partnerships with companies like Unilever, Kraft Heinz, and Target, aiming to bring a holistic perspective to its partners and enhance customer engagement. Over the past year, Shipt has expanded its ad product offerings and plans to introduce more advanced audience targeting, offsite media, display expansion, and closed-loop reporting tools. It is also committed to providing transparency in reporting and is collaborating with Criteo to develop standardised analytics for campaign performance evaluation. Shipt sees its unique position in the retail industry as a way to bring partners closer to the point of sale, and its focus on transparency aligns with its long-term strategy in the retail media landscape.

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