Kitchen United, the digital food hall provider, is shifting its focus towards retail partnerships and convenience stores as it expands its operations. The company aims to leverage synergies between its services and retail locations, providing customers with the convenience of grocery shopping and meal ordering in one visit. Kitchen United has already partnered with Kroger, operating locations inside Kroger stores in various states. This partnership benefits from the high foot traffic at grocery stores and spacious parking lots for delivery drivers. Kitchen United also plans to explore selling groceries and other products from these locations in the future. Additionally, the company is working on a new initiative with Circle K, a convenience store chain, to enhance food offerings in convenience stores. Kitchen United’s strategic shift involves rebranding its grocery outlets as Mix Food Halls and emphasises the ability to combine different cuisines into a single order. The company aims to become a growth engine for emerging restaurant brands by helping them expand quickly and affordably.

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