Fresh grocery platform Invafresh has acquired Whywaste, a Swedish company specializing in end-of-life product solutions for grocery retailers and convenience stores. Whywaste’s solutions are used by major retailers like ASDA, Tesco One Stop, SPAR International, and Coop Sweden to mitigate food waste, maintain regulatory compliance, and improve profitability. This acquisition allows Invafresh to enhance its AI-powered Fresh Retail Platform with Whywaste’s waste reduction tools, including advanced date checking, markdown price optimisation, and donation platform capabilities. By merging the platforms, retailers can drive revenue, reduce waste, enhance the shopping experience, and meet sustainability targets. With food waste a significant concern, this move aims to help grocery retailers globally in their sustainability efforts and cost reduction initiatives.
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