The creator of House of Blueberry, a virtual fashion brand that develops clothing for avatars, is Mishi McDuff. She founded the business after going to a virtual concert in Second Life, a website for online gaming that some have referred to as the “first metaverse.” Blueberry’s first year saw sales of $60,000, and by 2016, they had increased to $1 million. More than 20 million virtual assets have been sold since it debuted in the Roblox metaverse.

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According to Mishi McDuff, there was a time when bodily perfection was a major focus on the internet. People feel more at ease embracing perceived imperfections in digital arenas where they may play the role of their own alter ego. One of her best-selling items was the result of a collaboration that resulted in a more than 6,000-piece ensemble that revealed stretch marks between the rips on trousers. There are seven distinct avatars in Second Life. Three sorts of assets are available: hyper-realistic, stylized like Fortnight, and more cartoonish like Roblox. On Second Life, complete appearance sets may cost anywhere between $20 and $30. A Fortnight skin goes for $10, which is a premium price. However, things with just one hue will cost roughly $1.

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