Since the phrase “metaverse” was first used in Neal Stephenson’s science fiction book Snow Crash in 1992, the idea has been around for twenty years. The concept has only lately gained worldwide traction, as seen by the announcement of comparable projects by significant corporations like Microsoft and Facebook. For organisations, the metaverse provides a number of applications that will enable process optimisation in ways that were previously unattainable. In the future, it is predicted that:
- Remote collaboration will be possible for businesses without compromising the engagement that comes from face-to-face interaction.
2. Businesses may use the metaverse to alter training and testing procedures, entirely eliminating any danger of failure, in addition to providing a space for teams to interact and work.
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3. The metaverse may be the impetus that permanently alters the way we see marketing and sales. Due to the detailed information that virtual ads will provide, marketing teams will be able to pinpoint exactly what is or is not working in relation to their efforts.
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