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With a high-end fashion partnership, Reese’s Puffs is venturing into the metaverse. To create a Chrome Puff accessory, the cereal company collaborated with Ambush, the label of designer Yoon Ahn. The “breakfast bowl-turned-purse” product has a metallic feel and a folding chrome spoon and will be available online for $150 starting November 17.

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Ambush and Reese’s Puffs are teaming up to create a Chrome Puff handbag and an Ambush x Reese’s cereal box. Users can explore the Breakfastverse as a digital spoon avatar in the Metaverse.

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