PepsiCo has launched pep+ Partners for Tomorrow, a digital platform to offer a range of sustainability solutions to its customers
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Transforming supply chains into revenue centres: How CG companies are rethinking traditional approaches
Consumer goods companies are increasingly seeing their supply chains as potential revenue generators, according to a report.
Continue readingBoosting efficiency and productivity in B2B: Exploring five popular generative AI firms
The B2B industry, which is focused on business-to-business transactions, has also started to adopt generative AI tools and apps to
Continue readingTikTok’s popular food and nutrition content fosters hazardous diet culture among young viewers
According to recent University of Vermont research, TikTok’s most popular food and nutrition content fosters a hazardous diet culture among
Continue readingNatural Grocers launches personalised shopper experience to support health goals
Natural Grocers, a health food retailer in the US, has launched its Personalised Shopper Experience in select stores, offering customers
Continue readingRevolutionising the CG industry with generative AI firms: Exploring the top Solutions for supply chain optimisation, marketing, and personalisation
The consumer goods industry is a highly competitive space, with companies constantly seeking new ways to improve their operations and
Continue readingFrom TV to TikTok: Chips Ahoy’s data-driven strategy shift to target Gen Z on social and digital media
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital
Continue readingShipt’s innovative tech strategies: leveraging machine learning and personalisation to build stronger customer relationships
Shipt, a Target-owned delivery service, has been investing in technology to build long-term relationships with its customers, consumers, and retail
Continue readingRevolutionising healthcare with generative AI: Exploring top companies for improved patient outcomes
The healthcare industry is an area where the use of generative AI tools and apps is rapidly growing. These tools
Continue readingRevolutionising retail: Exploring generative AI companies powering personalised customer experiences and data-driven decisions
The retail industry has been experiencing significant technological advances in recent years, with many companies incorporating generative AI tools and
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