TikTok teamed up with Kantar and surveyed about 7,000 global users. The results conclude that people use the application to
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Nestle launches its biggest R&D Accelerator to promote cross-category innovation
Nestle has opened its biggest R&D Accelerator in Lausanne Research Centre, Switzerland. The program is devoted to “accelerate the translation
Continue readingStarbucks creamer and Rebel ice cream outshined in Food and Beverage Industry
Starbucks creamers and Rebel ice cream secured fourth and fifth positions, respectively, in IRI’s New Product Pacesetters List 2020. Starbucks
Continue readingStarbucks teams up with Fila to satisfy sporty consumers in the APAC region
Starbucks has teamed up with Fila, a sportswear brand, to launch its street-style exclusive sports goods. This limited edition collection
Continue readingConsumers prioritise Google as restaurant search engine, while fake reviews often mislead them
Research conducted by the Uberall company states that 69% of consumers opt for Google to explore local restaurants. However, during
Continue reading10 consumer trends that are shaping the business realm in 2021
The Covid-19 pandemic has reshaped the business realm and introduced changed patterns in consumers purchase in 2020 and 2021. Consumers
Continue readingImproved higher ratings result in excessive sale
Increased sales are correlated with higher ratings. Even if the change is slight in ratings from 4.2 to 4.4, it
Continue reading10 technology-driven packaging solutions resulted from innovations in AI
Innovations in AI have reshaped the packaging industry. With less or zero human input, programmed AI would be able to
Continue readingCompanies can play with flavours to boost snack sales
Mintel, a research firm, claims that 43% of consumers search for new flavours while 41% switch flavours rarely. Companies should
Continue readingVictoria’s Secret launched its retailer store on JD.com, an online retailer
Victoria’s Secret, one of America’s largest intimate clothing brands, has opened its flagship retail store on JD.com. This store aims
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