Research conducted by the Uberall company states that 69% of consumers opt for Google to explore local restaurants. However, during the pandemic, consumers did not tend to explore restaurants by brand name. Instead, the focus relied on convenience, vicinity, and rapidness. This trend decreased clicks for directions while increased clicks for delivery inquiries. 67% of consumers believe that fake reviews misguide them. Therefore, they tend to visit sites like GrubHub and DoorDash before deciding where to order food.
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