Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its
Continue readingCategory: Direct to Consumer
Oura, a DTC wearable-tech company, expanded its customer reach via TV marketing
With the passage of time, DTC e-commerce is gaining popularity, but brands struggle with measuring the performance of marketing campaigns
Continue readingWhat the future holds for DTC brands?
As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the
Continue readingThe snack giant, Mondelēz, is making investments to become the e-commerce giant
Mondelēz International, Inc. is ambitious to achieve 20% of its sales from digital commerce by 2030.
Continue readingDTC and CPG brands can drive profitability via instant commerce
DTC brands can drive profitability and growth by offering a wholesome post-purchase experience featuring fast and reliable delivery.
Continue readingDigital marketers are not targeting the relevant customers: Report finds
Digital marketing enables brands to connect with global audiences however, it has a downside to it too which brands should
Continue readingOnline shopping and DTC business approach
There are three simple keys, including ease of use, frictionless payment methods, and personalised delivery options, to attract shoppers to
Continue readingFanny Moizant of Vestiaire Collective aims to offer the biggest global reselling marketplace
Vestiaire Collective, a Paris-based online marketplace to buy and sell authenticated pre-owned luxury fashion, has recently acquired American Tradesy. This
Continue readingConsumers in control: Consumers’ direct feedback drives innovation in skincare
Galderma, a personal skincare brand, reveals that direct feedbacks from consumers decide what will be their next innovative product. The
Continue readingGeneral Mills Heather Conneran spoke about digital marketing
MarTech interviewed General Mills’ director of brand experience platforms, Heather Conneran, and asked her to shed light on her marketing
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