Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential
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Obsess and SAP collaborate to create new retail settings in the metaverse
Obsess, a virtual store platform, has teamed up with e-commerce supplier SAP to give businesses a foothold in the metaverse.
Continue readingObsess and SAP collaborate to create new retail settings in the metaverse
Obsess, a virtual store platform, has teamed up with e-commerce supplier SAP to give businesses a foothold in the metaverse.
Continue readingIn a fast growing NFT market, CPG brands are reimagining the future of digital assets
Startups and rising brands are testing the virtual waters with CPG heavyweights like Campbell Soup Co. and The Coca-Cola Co.
Continue readingVivienne Tam’s 2023 virtual show series takes fashion into the metaverse
Vivienne Tam’s obsession with virtual fashion is still alive and well, as she presented two shows in New York’s Spring
Continue readingOreo creates a VR experience to celebrate its limited edition “Most Oreo Oreo” cookie
Oreo, a Mondelez International brand, is commemorating the debut of its limited-edition biscuit, “The Most Oreo Oreo,” with a metaverse
Continue readingSouth Africa grocery chain Pick and Pay is now accepting Bitcoin
After a three-month trial period in 39 locations, South African grocery chain Pick & Pay is now officially accepting Bitcoin
Continue readingMetaverse Emerges as a New Frontier for Brands to Connect with Customers
The metaverse is being viewed as a new frontier for brands looking to enhance customer engagement and connect in new
Continue readingNokia Turns to Metaverse to Support Remote Workers
Nokia, formerly known for consumer mobile devices, has shifted its focus to developing technology for delivering the internet and the
Continue readingOreo leaps into the Metaverse for Gen Z with new product launch
The limited-edition cookie “The Most Oreo Oreo” from Mondelez International is being released, and the company is celebrating with a
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