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Nestle’s Nespresso is highly demanded because consumers are enjoying home-brewed coffee due to the lockdown. E-commerce omnichannel presence is playing a vital role in increasing net sales of Nespresso. The Nespresso coffee apparatus, which comes with a brewing machine and capsules, has gained “high double digits” and the net sales went up by 17.1% in 2021. The owners aim to invest $127 million to meet the increasing demand for Nespresso in Switzerland. Nestle is currently prioritizing the cold coffee industry as the demand for cold coffee would reach $1 billion in 2025.

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