CG companies need to make sure their products keep generating revenue after the year of their launch. The firms should avoid innovational traps like; new news, solitary procedure formula, and continuous product launch. Instead of attracting consumers by launching new products continuously, companies need to develop a long-term prioritized framework regarding existing products. Companies should launch products in growing categories when required instead of stagnant ones. Companies should also devise flexible development plans according to the product type to ensure profit even after years.
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