Here is how consumers of four developed countries view four health and wellness trends. 1, Personalization or privacy? German consumers prioritize privacy while US and Chinese customers are more inclined towards personalized solutions. 2. Inclination towards clean, natural products; 54% of American, majority of German and Chinese consumers are inclined towards natural products. US consumers prefer a natural “chain of ingredients.” 3, Rise of e-commerce; consumers from all around the globe opt to shop online like the US (60%), Germany (70%), UK (36%). 4, Wellness services; American consumers prioritize health services, while 50% of Chinese workers claim to invest more in wellness services.
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