The $1.5 trillion global wellness market is growing 5 to 10% annually. Five consumer trends are reshaping the wellness industry and here’s how companies can benefit. 1, Consumers are inclined towards natural products; companies should reevaluate their developmental plan featuring natural products like Sephora. 2, 88% of consumers prioritize personalization over privacy; companies should establish personalized capabilities. 3, Rise in e-commerce; companies should introduce omnichannel. 4, Influencers influence 40% of purchases of Chinese and Brazilian consumers; companies should partner with agencies to create hype. 5, Services are a part of wellness; companies should offer healthcare services.
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