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Digital sampling is reshaping the beauty industry as sampling is a crucial step while purchasing beauty products. Due to the inclination towards personalization, members of Samplicity, a beauty sampling platform, allows sharing their data, so they receive specific market information. Brands benefit from this personalization as it helps them figure out subjective customer demands and provide them with the content they need. As per the Loreal Annual Report 2020, online sales of beauty products increased up to 40% as the feedbacks generated by offline sampling helped brands tremendously.

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Welcome to Industry Trends, your go-to platform for insights and updates on the transformative power of AI and Automation across major industries. Our blog focuses on exploring the latest advancements, disruptions, and innovations shaping the future of Retail, Consumer Goods, Finance, Healthcare, and Manufacturing.

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