As Covid vaccines roll out, in-store retail activities are bound to return to normal. While many brands like GAP closed retail stores and went wholly digital, other retailers are looking to enhance the post-vax in-store shopping experience. Online shopping has captured a significant market share. As per Voyado’s latest report, online shopping increased by 35% year over year in 2021. Customers shop more from brands that believe in giving back to society. Brands need to be tech-savvy and automate the operations to offer an effortless retail experience. They need to provide an integrated offline and online store. To attract customers, it is necessary to capitalize on unique offerings and offer giveaways.
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