Grocery retailers are creatively integrating technology into in-store fixtures to enhance the shopping experience and boost revenue. Screens on cooler doors and end caps are being used for advertisements, generating additional income. Chicago-based Cooler Screens has expanded its smart screen technology beyond the cooler aisle to checkout lanes and more. Durham’s Loop offers interactive tablets at the shelf edge, fostering shopper engagement through product stories and education. Nanterre’s SES-imagotag provides electronic shelf labels to improve pricing accuracy and labour efficiency at Dorothy Lane Market. Flexible plug-in fixtures are also gaining traction, aiding retailers in adapting to changing needs and store layouts.
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