Product development in the beverage industry contains numerous risks. There is always an uncertainty about whether the beverage will meet the
Continue readingCategory: Americas
Coca-Cola and Tomorrowland release a musical AR experience in Dreamworld
Coca-Cola is launching a musical AR experience in the Coca-Cola Dreamworld universe in association with Tomorrowland.
Continue readingMars and Instacart collaborate to provide customers with same-day deliveries
Mars is partnering with Instacart to make same-day deliveries available to customers. Mars products like M&Ms, Snickers, Pedigree, IAMs and
Continue readingTechnology enhances benchmarking in procurement
Benchmarking is considered an important element in procurement as it allows a company to understand where it stands in relation
Continue readingWalmart collabs with P&G and TerraCycle to launch Walmart US Beauty Recycling Programme
Walmart is partnering with Procter & Gamble and TerraCycle to allow customers to recycle product packaging in four states.
Continue readingVR platforms Emperia and Perfitly incorporate metaverse-like experience in online shopping
E-commerce platforms are becoming more advanced with 3D virtual showrooms and try-on rooms.
Continue readingMaybelline targeted hyper-casual Gen Z gamers with Maybelline Mascara Merge, a mobile app game
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Continue readingAI generates innovation in food and beverage companies
Artificial intelligence is proving to be a valuable tool in the food and beverage industry. Manufacturers, restaurants, ingredient suppliers, and
Continue readingUrban Outfitters achieves record-breaking sales in the second quarter
Urban Outfitters, a multinational lifestyle retailer, has observed some record-breaking sales in Q2 of 2022. On the contrary, the fashion
Continue readingMichael Kors rolls out its own second-hand platform for consumers in the US
Micheal Kors is launching its own second-hand market, keeping in mind the booming pre-loved bags and other products.
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