Aldi Fresh Produce Observatory report revealed the latest consumer trends found among Spanish shoppers.
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E. Leclerc, a leading French retailer, witnessed an increase in market share due to an influx of costomers
Kantar shared the latest research report and revealed that E. Leclerc is on its way to success.
Continue readingBritish rockstar and Sugar-Free 5 Gum make jewellery out of used gum
Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery.
Continue readingRefresco Group, a Dutch firm, has purchased Tru Blu Beverages company
Refresco Group, a Dutch firm manufacturing beverages, has acquired Australian firm Tru Blu Beverages, which produces non-alcoholic drinks.
Continue readingHershey’s peanut butter cups are the most popular halloween candy
US grocery retailer Kroger Co has unveiled its shoppers’ favourite treats for Halloween.
Continue readingTikTok: A promotional platform for Bayer and Linqia to target elderly audience
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on
Continue readingWeekly Snapshot of Top Trends in CG Industry
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October).
Continue readingMarketers need to go beyond demographic targeting to engage the subculture of Generation Z
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation
Continue readingThe real cost of beauty ideals: Dove’s report sheds light on cost of body-based discrimination
Dove, in collaboration with STRIPED (Strategic Training Initiative for the Prevention of Eating Disorders) at Harvard’s Chan School of Public
Continue readingContinente teams up with Belgian company Road Sixty Geek to add geek corners to its stores
Continente, a Portuguese grocer, has signed a partnership contract with Road Sixty Geek, a Belgian company, to roll out geek
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