Mac launched its new mascara, MACStack Mascara on 1st March 2022, which achieved unicorn status within no time. The hashtag
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A new market strategy: DTC brands are opening physical stores
E-commerce entrepreneurs and brands like Another Tomorrow are heading towards physical stores to establish a seamless omnichannel system, allowing customers
Continue readingTeeccino’s findings: Consumers are either curbing their coffee intake or looking for alternatives
Caffeine’s serious health side effects, including insomnia, acid reflux, and headaches, have driven consumers to curb caffeine intake or explore
Continue readingThe Fresh Market has launched its first-ever Ultimate Loyalty Experience
After being crowned the best grocer in the US, The Fresh Market is yet again in the news for some
Continue readingConsumers faced product shortages from different categories due to disrupted global supply chains
YouGov, a research firm, released its latest data report showing the extent of product shortages faced by consumers because of
Continue readingKroger teams up with NVIDIA to launch AI-powered app and services
The Kroger Co. has collaborated with NVIDIA, an American technology firm, to develop an AI-based application with services. The partners
Continue readingThe Giant Eagle expands its collaboration with SmartSense to deploy IoT solutions
Giant Eagle Inc. has extended its partnership with Boston-based SmartSense, part of Digi International, a tech and Internet of Things
Continue readingChick-fil-A transforms its cooking oil into transportation fuel to boost sustainable practices
Darling Ingredients Inc. is the world’s sustainability giant that turns food waste into sustainable products and renewable energy producers. Chick-fil-A
Continue readingCrowded emails: DTC brands need to adopt a whimsical approach to shine
DTC brands are diversifying their advertising strategies and trying their best to rely less on Facebook, Instagram, or TikTok. However,
Continue readingL’Oréal’s insight: The future of beauty packaging is bio-based and carbon-captured
L’Oréal’s global director of sustainable packaging, Brice Andre, stated that the future of beauty packaging will be a blend of
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