Brand strength and rigorous marketing campaigns are crucial for businesses today. Strong and familiar brands attract consumers as they find
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Packaging firm SIG injects €12 million in a technology centre in Germany
SIG, a Switzerland-based packaging firm, has invested €12 million in a technology centre in Germany. This centre is close to
Continue readingPepper App is the Instagram version of a cooking platform
Jake Aronskind came up with the idea of building the Pepper app, a digital platform offering food pictures, recipes and
Continue readingIndependent grocers team up with Foodstorm to prepare for the holiday season sales
As the holiday season is approaching soon, independent grocers are hustling to digitize the catering process. Many grocers like Straub’s
Continue readingPayPal acquires Japan’s BNPL platform Paidy to spread its reach to the APAC region
PayPal, a US-based fintech giant, has acquired Paidy, a Japanese Buy-now-pay-later platform, for about $2.7 billion. This acquisition will allow
Continue reading6 brands implemented and benefitted from SMS marketing strategy
58% of consumers want weekly SMS alerts from brands. Six brands have used this technique to achieve their respective aims.
Continue readingThe revolutionized future of consumer goods and retail
The future of consumer goods and retail has taken a revolutionary turn due to automation, robotics, digitized channels, and contactless
Continue readingThe Reshaped fate of the $1.5 trillion wellness industry and how companies are keeping up with it
The $1.5 trillion global wellness market is growing 5 to 10% annually. Five consumer trends are reshaping the wellness industry
Continue readingHow developed countries’ consumers view four health and wellness trends
Here is how consumers of four developed countries view four health and wellness trends. 1, Personalization or privacy? German consumers
Continue readingCompanies are now trying to teach robots how to communicate
Companies now aim to work and improve the following three areas to digitize their processes: 1, Instead of owning few
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